My thoughts on the future of mummy bloggers…

In conjunction with Innovation Company’s study on the future of blogging.

I started my blog just under two years ago and have seen it grow which is a big success to me. I’ve had the chance to work with brilliant brands and am quite proud of myself for still being here and blogging nearly two years on. I really didn’t think I would last this long but so, so glad that I have because I actually like blogging! 🙂

Being a mummy blogger is a niche itself; sometimes it can be really difficult to get your voice out there as there are so many mummy/daddy/parent/family bloggers out there now. I started off blogging about local family activities and reviewing them however, as the months went by I found myself blogging more about other things like home, lifestyle, beauty, fitness, and food. My blog wasn’t just about being a mum and writing about my parenting experiences, it was more than that. It was about me as an individual.

I think in order to survive in the blogosphere, you need to have your personality injected into your blog. People are nosey (no offence to anyone) and we like to learn about how other people live their lives. My favourite mum blogs are the ones that write about their everyday life and what they do in their spare time for fun ie fitness or eating out, how they keep themselves sane during the school holidays and talk about their parenting mistakes and oopsie-moments with their children. People want to see the realness in blogs, especially parent blogs because everyone knows… parenting is not easy and far from ever being perfect.

The Greenwich Mummy | The Future of Mummy Blogging
Source: The Artful Parent

Another thing I’ve noticed is that blogging is not just about blogging as in the content – it’s also about the amount of followers you have. This is where I fail miserably. I have nearly 3,000 combined followers across all my social media which is nothing compared to some mummy bloggers out there who have over 10,000 followers per social media platform. Brands love it and so do the public; the more followers you have the more ‘respect’ you have online. Having a big social media following will give you that “influencer” status which will make you look very attractive to brands.

The good thing is that nowadays even the little guys like me can get recognised for blogging. If your social media or blog following isn’t as high but your readers or followers are very engaged with your posts, that has a better conversion and can give you a bog advtange over a blog that has more followers but less engagement. For example… (math lesson time!) you have 10,000 followers and only 100 liked your post, that’s a conversion of 1%. However, if you have 1,000 followers and 100 liked your post… that’s a conversion of 10%. See how good the stats look now?

Say hello to micro-influencer marketing!

giphy - Rihanna
Source: GIPHY

Thank it. Praise it. Salute to it. The rise in demand for micro-influencers means we can all get a piece of the blogging-influencer pie, no matter how big or small your blog following is. Yay! 🙂

I think mummy bloggers will continue to stick around for a while. There’s always going to be a new mum searching for parenting advice and what better way to get it than from a mummy blogger? Mummy bloggers are also venturing out into vlogging, podcasting, hosting blog conferences, workshops and even offering their blogging success tips online to connect more with their readers and give them that little bit ‘extra’. I think this innovative way of thinking is what will help them stay ahead of competition and stay in the game for the long haul.

What are your views on the future of blogging? Do you have any innovative strategies in place to connect and engage with your readers?

The Greenwich Mummy Blog by Manny Ngo


This post was written as a part of Innovation Company’s study on what bloggers see as the future of blogging. I received payment for this post however all words and opinions are my own.

A letter to Baby Girl on her first birthday

The Greenwich Mummy Blog | Unicorn Cake by DinahsDesserts
A Family Photo – Cake by Dinah’s Desserts

Dear Baby Girl,

Happy 1st Birthday!

We hope you enjoyed it, it was a blast!

Everyone had a brilliant time and I am so grateful for the turnout that we had. We decided to host your birthday at Discovery Planet in Surrey Quays because (1) it’s close to home and a good location for everyone, and (2) the birthday package deal they offered was great value. We decided to have your cake made by auntie Dinah (DinahsDesserts.com) because her cakes taste scrumptious and look amazing. She didn’t let us down with your unicorn cake at all! It was definitely the second star of the show – the first being you, of course. 🙂

The Greenwich Mummy Blog | Unicorn Cake by DinahsDesserts
A unicorn-themed birthday for Baby Girl
The Greenwich Mummy Blog | Unicorn Cake by DinahsDesserts
6-inch unicorn cake made with vanilla sponge and buttercream piping

Continue reading “A letter to Baby Girl on her first birthday”

Review: Fresh curry pastes and sauces delivered straight to your door with Mister Paste

The Greenwich Mummy Blog | Mister Paste Review

Love a good curry but don’t know how to make your own paste? Or maybe, like me, you just don’t have the time? 

Fear not because help is at hand. I love all these companies that deliver fresh food straight to your door – Hello Fresh, Fresh Fitness Food, and a new fresh curry paste company that I discovered last week called Mister Paste.

A former work colleague told me about Mister Paste (it’s her partner’s business) and she asked if I would like to try out some of their products – of course I said yes! 🙂

1) because I love food and 2) because helping out other small businesses is a good thing

She sent me a link to her partner’s website and I checked out the large range of pastes and sauces available. The site was really easy to navigate around and I was surprised with how cheap the pastes were as they’re made fresh. I chose the portion option for two people as I knew LO and Baby Girl would just be eating from our portion.

So I chose two curry pastes that I am very fond of; Thai Green Curry and Rogan Josh. For me, the balance of spices, sweetness and saltiness has to be on point in order for me to consider the recipe being a fantastic one. I had very high expectations for these curry pastes that I was going to try.

The kits arrived really quickly, around 2 working days, and there was a message on the packaging that said to refrigerate as soon as they’d arrived which I did. I originally wanted to save my Thai Curry for when I bought seafood but we only had chicken breast in the fridge that day so I made a chicken green curry instead. Continue reading “Review: Fresh curry pastes and sauces delivered straight to your door with Mister Paste”

Mumsnet & No7 on returning to work with confidence

Last Monday was the last day of my maternity leave and the day I attended a wonderful panel discussion held by Boots beauty brand, No.7 and Mumsnet.

Our panel consisted of working mums from different walks of life; a model, a vlogger, and two career columnists all brought together by one lady. Carrie Longton, co-founder of Mumsnet led the panel discussions and spoke about many issues women face in the workplace such as gender equality, flexible working (what it really means), work-life balance, and how to feel more confident returning to the workplace. It was an eye-opener – women have to still fight for basic gender equality rights, flexible working, and even job security.

Our panel: The Step Up Club duo, Jade Parfitt, Mother Pukka and Carrie Longton

I haven’t gone back to my old workplace – as much as I love it, it no longer fits well with my family of four. As LO is only in nursery 3hrs a day, it would be pointless for me to put him and Baby Girl in childcare for the whole day when Daddy P is at home and available. Daddy P is a stay at home dad which works for us. He is amazing and I really can’t ask for anyone better. PS he’s a much better parent than I am but that’s between you, me and this blog! 🙂 Continue reading “Mumsnet & No7 on returning to work with confidence”

24hr Giveaway! Win Two Tickets to the Ideal Home Show in London Olympia


Yes you read it right.
Your eyes have not been deceived.

One lucky winner will receive not one but two tickets to the Ideal Home Show, thanks to CLC World Resorts.

This is one show that I keep missing each year it gets held, last year I couldn’t find childcare in time (I found out about the show very lastminute.com) but this year I have been given the chance to go and check it out… AND have the opportunity give away tickets too!

The Ideal Home Show is held at London Olympia (Hammersmith) and the event will be running until April 9th 2017. It’s a show event that is ideal for anyone who is interested in home improvement, food and drink, new technology, fashion and beauty. So whether you’re an interior designer or a foodie fanatic, it is an event is not to be missed.

“From kitchens and bathrooms, to bedrooms and basements, fixtures and fittings to fine food, gardens and the latest high tech gadgets, to fashion beauty and gifts, you’ll find it all under one roof at this award-winning show.”

– Ideal Home Show

Continue reading “24hr Giveaway! Win Two Tickets to the Ideal Home Show in London Olympia”

Review: Personalised gifts for her from JewelleryBox.co.uk

The Greenwich Mummy Blog | Jewellery Box Review

It’s Mother’s Day – woop woop! 🙂

Happy Mother’s Day! 

It’s been such a long time since I last posted anything and it’s because there’s been quite a few changes. I came up to the end of my maternity leave and decided to go back to work… just not back to where I was working. There was nothing wrong with the place – I had a good team, the workload was manageable and I liked the workplace but now with two children under 5, the commuting made me anxious to return.

I found another job closer to home, it’s literally a 5 mins walk away which obviously much more convenient in terms of travel. Dropping off LO at nursery is en route to work and the job role gives me more flexibility. I can choose to work from home if I have childcare problems and can’t get into the office and I can spread my hours over the week (working half-days) without having to worry about any bus, tube or train commuting. Ker-ching!

So that’s basically why I’ve not been present on the old blogosphere for the last month. Work is manic – I have paperwork, bookings and deadlines up to my ears. Already! It’s stressful but I guess it is because it’s still early days. When I got an email asking if I’d like to write a review on personalised jewellery I said yes without hesitation. It’s been such a long time since I owned any piece of jewellery it was a chance for me to reintroduce myself to it.

I’m always torn between gold and silver so I picked a dainty little gold bracelet with ID plate and a silver disc pendant necklace – both of these items were from the personalisation collection so that meant I could add an engraving of my choice on to the jewellery. I chose the simple engraving of “K & A” for the initials of LO and Baby Girl. Both items arrived quickly and were presented in beautiful gift boxes. If you love dainty, quirky little jewellery pieces you need to check out their website. Continue reading “Review: Personalised gifts for her from JewelleryBox.co.uk”