Review: Noughty Wave Hello haircare for wavy & curly hair

The Greenwich Mummy Blog - Noughty Haircare Review

…so Noughty it’s good!

I LOVE British brands when it comes to beauty. Especially now that we’ve been able to step up our game in offering high quality, natural products that actually work! I’ve become a convert with my skincare and have left a lot of my beloved Dermalogica products behind, swapping it for more natural brands like Neal’s Yard Remedies and Australian skincare brand, A’Kin because I also really like Aussie skincare and haircare brands.

I recently got my hands on some lovely samples of Noughty’s Wave Hello range. I’m no newbie to the range, I’ve used their products before and fell in love with some of the products but then moved away from them to try others so it was nice to give them a go again. I’ve also made a little vlog review which you can watch at the end of this post.

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Check out my vlog at the end of this post!

I love experimenting with products but there are a few ranges that I really can’t be without and these definitely include the Noughty Haircare products. So without further ado, here’s my review on Noughty’s Wave Hello range. If you don’t fancy reading, you can watch the video review instead. 🙂

My Noughty Haircare review…

For my loose wavy type 2A hair, I really love it! It’s nice and lightweight, cleanses my hair properly but still remains gentle and smells lovely and fresh. I used the Wave Hello shampoo, conditioner and curl creme in a number of different variations and can say after two weeks, I prefer using just the shampoo and conditioner as I found the curl creme just too heavy for my hair.

Wave Hello Shampoo/Low-poo
Enriched with sea kelp (to help soothe the scalp) and avocado oil (locks in moisture, strengthens hair), this low-poo gently cleanses the scalp to leave it fresh and clean without stripping it of natural oils.

As I only wash my hair twice a week maximum, I tend to get oil buildup on my scalp but just one application (sometimes two if it’s VERY OILY) and my scalp is squeaky clean. I feel like the shampoo lathers up much more than when I first tried out the range but that might be due to my hair now being used to non-sulfate/non-silicone cleansers. When I first used this range my hair was still getting used to changing over to the natural products so maybe it was more greasy then making it seem like there was less lather during each wash.

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Post-washed hair (left) and 1st day after washing (right)

I cleanse my hair either in the bath if I’m having a soak or over it if it’s just a hair-wash day. I run warm water down the hair and lather up with this low-poo once or twice depending on how much buildup I’ve got. I concentrate the low-poo on my roots and spread the lather to the ends to keep them from being over-cleansed. I then rinse and always follow up with conditioner. When I am doing a clarifying wash, I would follow up with an intensive hair treatment/deep conditioner instead.

Wave Hello Conditioner
Definitely one of my favourite conditioners. The conditioner contains the same active ingredients as the shampoo. The two that I think really comes out in this product is something called ‘Quinoxy’ which somehow reminds me of ‘quinoa’. It’s similar – quinoxy is Noughty’s “blend of wheat extract, camellia oil and linoleic acid to blitz flyaways, decrease volume, boost smoothness and retain shape”. My fine to medium hair always seems less frizzy with the shampoo and when I mix it with water as part of my 2nd day hair refresh mist (1 part water, 1 part conditioner) it really revives my waves and keeps it as frizz-free as possible…

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2nd day hair: near enough frizz-free!

I also really like Shea Moisture’s weightless coconut-fusion range and find it a great alternative to my Noughty Wave Hello range. I alternate between these two as Shea Moisture products contain protein-based ingredients, Noughty doesn’t.

Wave Hello Curl Taming Creme
As much as I wanted to love it, it wasn’t for me. It made my hair feel heavy and just weighed down my sensitive, loose waves. From the video, you can see that my waves will literally straighten out if you brush them with your fingers. I think curlier hair or wavies with a tighter pattern will benefit from this cream, especially curlier hair as it’s a rich cream. It’s just too heavy for my fine and sensitive waves. My daughter’s 3A/3B curls really loves this cream and so I use it for her instead.

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I use the Noughty curl taming creme on Ame’s 3A/3B curly hair

**Get a third off all Noughty haircare products on Boots.com**
shop here

So… do I recommend Noughty?

Hell yes! If you’re based in UK and following CGM, you will love this brand. It’s curly girl friendly and whether you have fine, loose waves like me or super curly hair like my daughter, there’s going to be a product that you will love. And with most products priced at £6.99 what’s not to love?! They have just launched their Christmas gift sets so you can even try a whole range for less. There’s also a promo on at Boots (see above link) and if we’re lucky we might see a half price promo on their website like we did on Black Friday! 🙂

What’s the ONE Noughty product I can’t live without?

This one I can answer hands down, without a doubt.. the To The Rescue intensive conditioning mask. O. M. G. I have not had anything like it! Super weightless but super hydrating and moisturising! The closest consistency I could measure it to would be the Shea Moisture JBCO leave-in conditioner; super creamy but super light like a whip.

It’s definitely going to stay on my shelf for many more years. A little goes a long way so I don’t need more than a scoop for my long hair. I love using the deep conditioning mask straight after a clarifying cleanse or whenever my hair seems a little dehydrated.

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My #1 ultimate favourite Noughty product: To The Rescue intensive conditioning mask

… et voila!

And that’s my review done!

If you’re planning to give Noughty a try, go for it. They’re an affordable range (all around £6.99 per 250ml bottle), 97% natural which is pretty damn good, cruelty-free (no testing on animals), vegan-based ingredients, and free from all those chemical nasties ie. silicones, sulphates/sulfates and parabens.


Watch the vlog review:


NB. I received a sample of Noughty‘s Wave Hello shampoo, conditioner and curl creme in exchange for an unbiased review on this blog and vlog post. All opinions, photos and content are my own and shouldn’t be used without my consent.

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