My thoughts on the future of mummy bloggers…

In conjunction with Innovation Company’s study on the future of blogging.

I started my blog just under two years ago and have seen it grow which is a big success to me. I’ve had the chance to work with brilliant brands and am quite proud of myself for still being here and blogging nearly two years on. I really didn’t think I would last this long but so, so glad that I have because I actually like blogging! 🙂

Being a mummy blogger is a niche itself; sometimes it can be really difficult to get your voice out there as there are so many mummy/daddy/parent/family bloggers out there now. I started off blogging about local family activities and reviewing them however, as the months went by I found myself blogging more about other things like home, lifestyle, beauty, fitness, and food. My blog wasn’t just about being a mum and writing about my parenting experiences, it was more than that. It was about me as an individual.

I think in order to survive in the blogosphere, you need to have your personality injected into your blog. People are nosey (no offence to anyone) and we like to learn about how other people live their lives. My favourite mum blogs are the ones that write about their everyday life and what they do in their spare time for fun ie fitness or eating out, how they keep themselves sane during the school holidays and talk about their parenting mistakes and oopsie-moments with their children. People want to see the realness in blogs, especially parent blogs because everyone knows… parenting is not easy and far from ever being perfect.

The Greenwich Mummy | The Future of Mummy Blogging
Source: The Artful Parent

Another thing I’ve noticed is that blogging is not just about blogging as in the content – it’s also about the amount of followers you have. This is where I fail miserably. I have nearly 3,000 combined followers across all my social media which is nothing compared to some mummy bloggers out there who have over 10,000 followers per social media platform. Brands love it and so do the public; the more followers you have the more ‘respect’ you have online. Having a big social media following will give you that “influencer” status which will make you look very attractive to brands.

The good thing is that nowadays even the little guys like me can get recognised for blogging. If your social media or blog following isn’t as high but your readers or followers are very engaged with your posts, that has a better conversion and can give you a bog advtange over a blog that has more followers but less engagement. For example… (math lesson time!) you have 10,000 followers and only 100 liked your post, that’s a conversion of 1%. However, if you have 1,000 followers and 100 liked your post… that’s a conversion of 10%. See how good the stats look now?

Say hello to micro-influencer marketing!

giphy - Rihanna
Source: GIPHY

Thank it. Praise it. Salute to it. The rise in demand for micro-influencers means we can all get a piece of the blogging-influencer pie, no matter how big or small your blog following is. Yay! 🙂

I think mummy bloggers will continue to stick around for a while. There’s always going to be a new mum searching for parenting advice and what better way to get it than from a mummy blogger? Mummy bloggers are also venturing out into vlogging, podcasting, hosting blog conferences, workshops and even offering their blogging success tips online to connect more with their readers and give them that little bit ‘extra’. I think this innovative way of thinking is what will help them stay ahead of competition and stay in the game for the long haul.

What are your views on the future of blogging? Do you have any innovative strategies in place to connect and engage with your readers?

The Greenwich Mummy Blog by Manny Ngo


This post was written as a part of Innovation Company’s study on what bloggers see as the future of blogging. I received payment for this post however all words and opinions are my own.
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